CS Communications Program Manager

Síntese de Qualificações

Development of Internal Comms strategy, including guidelines, information flow, channels and training.
Experience in corporate communications, including carrying through the interface with manufacturing plants.
Development and management of initiatives aimed at employee engagement, as well as communication strategies on tools and messages.
Prospect of external and internal partners that can contribute to the development of the business projects.
Development and implementation of global communication campaigns with Latin America.
Events planning geared towards sales, HR and a variety of different audiences across the business.
Solid experience in public relations initiatives, including press, sustainability, community, social responsibility, government, internal clients and other social stakeholders.
Identification of relevant business themes and topics to enhance the companys exposure in the media.
Strong interpersonal, verbal and written, as well as negotiation planning skills.
Results-oriented, with the ability to strategically lead the development and improvement of projects.

Experiência Profissional

• Sr. National Communication Manager

  Direct report to the Director of Human Resources, Communication and Corporate Affairs
  - Strategic action to develop Bimbo Brasils Internal and External Communication, Social Responsibility and Social Media plan,
  - Change management comms plan according to the Companys current situation,
  - Development of social responsibility and sustainability actions with a national scope, articulating the internal public, and communities,
  - Responsible for the EVP and Employer Branding plan, preparing the Companys leadership and mobilizing employees as the main spokespersons of Bimbo Brasil.
  - Responsible for the articulation and implementation of the Culture Plan, rescuing values and repositioning the Company internally and externally.
  - Preparation of internal communication guides, organization and review of channels (implementation of new intranet, launch of newsletter and GB-On to Go application),
  - Structuring of internal events (such as meeting results and sales) ensuring alignment and cascading of the main key messages of the Company.

• Internal Communication Manager - Johnson Johnson (4/2018 a 5/2019)

  - Direct report to the Head of Communication.
  - Restructuring the internal communication area and implementation of a new strategic approach, including new flows, channel adaptation, new forums, and tool reformulation.
  - Liaising with Latin America, responsible for being the main point of contact for creating and sharing strategies and implementing them in Brazil and other markets.
  - Building up the profile of Johnson Johnson Consumer leadership team.
  -Responsible for the strategy, execution and alignment of:
  -Town Hall Cross Sector (Consumer, Janssen and Medical) for 600 people, led by the 3 JJ presidents and a regional leader.
  -Employee Value Proposition and HR initiatives such as diversity, Agile plans and talent acquisition through social networks.
  - Creating and executing the change management plan of the companys Go To Market project established for 19 years.
  - Developing Internal comms approach for brand and marketing divisions.
  - Handling crisis management, such as Johnsons Baby Powder negative PR.
  -Developing the communication strategy to drive behavioral and value change across the business.

• Sr. Communications Analyst - Kimberly-Clark Brasil (1/2011 a 4/2018)

  Communication Business Partner for all divisions of Kimberly-Clark BraZil (areas support, manufacturing units, marketing, sales, merchandising).
  - Leading the strategic communication plans for the companys President, with focus on daily requests, support materials, planning and execution of the Meeting of Leaders (annual event led by the President).
  - Creating, developing and organizing internal events such as K-C Kids and New Years Eve Party.
  - Responsible for the creation of internal communication plans for the consumer brands, and implementation of Yammer for the corporate social network strategy.
  - Leading strategic change management campaigns aligned with global matrix demands.
  - Developing the Culture Audit and Evidence Book to ensure the companys participation in GPTW.
  - Participating in crisis management committees such as Intimus Evolution with Applicator.
  - Creating PR plans alongside the press agency to leverage product launches.
  - Responsible for the sustainability report, as well as for application to external awards.
  - Actively participating in social projects (Women Acting, Fishing Project, Circuit Greater Age, among others).
  - Building up the profile of the Communication Committee, with the objective of integrating the companys communication efforts, optimizing resources and leveraging results.
  - Elaboration of the donations policy and sponsorships with incentive laws.
  - Responsible for the elaboration and coordination of the corporate website.

Formação Acadêmica

• MBA (1/2015 a 5/2016)

  Business Management MBA - Faculdades Integradas Rio Branco

• Superior (1/2009 a 12/2012)

  Public Relations - Faculdades Integradas Rio Branco

Cursos e Certificações

Business English, Intensive Course - Malta, Italy - EC Scholl (classified as C1) - 07/2017
Spanish, Intensive course - Santiago, Chile - Escuela Bellavista - 07/2014
Spanish, Private classes 2013/14
Branding: Strategic Brand Management - Insper 2013
The Seven Habits of Highly Effective People - Kimberly-Clark 2012

Conhecimentos Gerais

Emotional Intelligence, Leadership, Strategic Vision, Impact Influence, Organization, Communication Planning, Presentation, Social Media