CS Communication Program Manager

Síntese de Qualificações

Management and production of content for digital platforms and offline media, with text at the level of excellence, knowledge in Inbound Marketing, Content Marketing, SEO on page, SEO off page, Link Building, Social Media, Email Marketing and notions of paid traffic (Google Ads, Facebook/Instagram Ads).
Career developed in the area of Communication and Journalism, with expertise in managing business communication flows and processes, in line with corporate guidelines, aiming at standardization, quality and maintenance of the companys image. Content production for different platforms.
Press office management, strategic positioning, relationship with communication agencies, scenario monitoring, media training for company spokespeople.
Experience in managing climate and organizational culture in merger, sale and acquisition processes, focusing on team integration, alignment and building a new work philosophy. Elaboration of Culture Code and EVP (Employee Value Proposition).
Experience in brand management, acting in repositioning, change of visual identity, definition and management of sub-brands, advertising campaigns and institutional marketing plan, with the purpose of reinforcing the culture, values and image of the company together to employees, customers and suppliers.
Production of journalistic content, managing the communication demands of different areas of the company, ensuring the alignment and the development of communication strategies according to the needs of the stakeholders.
Monitoring of crisis communication, through the elaboration of strategies that aim to mitigate the impacts on the companys reputation and image.
Construction and development of internal campaigns (internal marketing), integration actions, promotions aimed at the internal public, production of corporate gifts, relationship with suppliers and monitoring of the logistical processes involved.

Experiência Profissional

• Corporate Communication and CRM Manager

  Responsible for the idealization, structuring and development of a multichannel platform for corporate / institutional communication and process management aimed at franchisees, clients of franchisees and network employees.
  Structuring of a content production team on several platforms, for B2B, B2C and Social Networks audiences,
  Structuring of the marketing and sales team, focusing on lead funnel analysis, paid traffic, lead nutrition and email marketing.
  Responsible for the construction, structuring and development of the companys CRM system, operating both nationally and internationally.
  Responsible for preparing internal communication plans, B2B and B2C communication, with a focus on strengthening the brand with its stakeholders, consolidating the organizational culture and contributing to the institutions organizational climate.
  Participation in the development of Compliance actions and conduct and ethics policies,
  Creation of an after-sales system, satisfaction survey and information capture for use in strategic areas (Business Intelligence), strengthening the relationship with franchisees and collecting data with a focus on continuous improvement processes.
  Development of internal marketing, integration actions, promotions focused on the employee. Production of corporate gifts, monitoring of commemorative dates, responsibility for distribution logistics at the national level.
  Participation in the decision-making process related to digital marketing, monitoring and relationship with social networks.

• Business Communication Manager - Ale Combustíveis S/A (Glencore) (3/2005 a 6/2019)

  Responsible for the development of the companys strategic communication, as well as the management of internal communication vehicles with a focus on strengthening values, climate and organizational culture.
  Management of the press office, newsroom, press releases and relationship with the media, blogs and digital influencers.
  Support in the development of short, medium and long term strategic plans for the areas of Marketing and Digital Communication, Branding, Employer Branding, Digital Transformation and Innovation with definition and accompanying internal KPIs, according to the strategy adopted by the company.
  Active performance in programs in the Human Resources area, such as professional performance, on boarding, trainee and innovation programs, assisting in their development, definition of rules, mechanics and regulations, as well as in their effective communication.
  Organization of corporate events and contact with suppliers. Development of thematic events, in line with the companys guidelines, whether aimed at the internal public, or in strengthening B2B relationships.
  Development of internal marketing, integration actions, promotions focused on the employee. Production of corporate gifts, monitoring of commemorative dates, responsibility for distribution logistics at the national level.
  Responsible for the development, language and information gathering from the market, opinion polls aiming to contribute to processes of continuous improvement and strengthening the relationship between company and customer (B2B).
  Manager responsible for the development, maintenance, operation and updating of all the companys communication channels for internal audiences (corporate TV, newsletters, wall newspaper, digital newsletter, intranet, website, creation and layout of internal newspapers), also contributing with the channels aimed at external audiences (social media, content marketing and inbound marketing).

• Reporter / Copywriter - Editora Terceirize Ltda (1/2003 a 12/2004)

  Writing and producing content on diverse topics such as economics, gastronomy, religion, tourism, behavior, health, education and society. Realization of reports, interviews, participation in the editing process and layout of printed and digital publications. Writing of advertising reports, content for websites and hotsites, use of journalistic and / or advertising language.

Formação Acadêmica

• Mestrado (3/2012 a 9/2014)

  Administração - Gestão Organizacional - UFRN

• Superior (3/2000 a 7/2004)

  Comunicação Social/Jornalismo - UFRN

Cursos e Certificações

AWARDS
ABERJE AWARDS (Brazilian Association of Business Communication): Four communication cases selected from the best works of Northeast Brazil, two of them winners in their respective categories:
- External Newspaper (Northeast winner / national finalist)
- News Wall (Northeast winner / national finalist)
- Digital Newsletter (Northeast Finalist)
- Marketing Communication Campaign (Northeast Finalist)

AWARD ABT (Brazilian Association of Teleservices) - Editor of the awarded cases in national scope.
- Game Over for Turnover (Category: Own Operations).
- Motivated Customer Service Enchanted Customer (Category: Internal Communication Campaigns).

COMPLEMENTARY COURSES
Marketing and Digital Transformation ESPM São Paulo / SP
Content Marketing - Rock Content - São Paulo / SP
Web Content Production - Rock Content - São Paulo / SP
Inbound Marketing - Rock Content - São Paulo / SP
SEO Rock Content São Paulo/SP
Social Media Management Rock Content São Paulo/SP
Endomarketing - ESPM - Sao Paulo / SP
Applied Marketing Research in Practice - Ibramerc - São Paulo / SP
Distance Education Training - Federal Institute of Education, Science and Technology of Rio Grande do Norte (IFRN) - Natal / RN
Human Relations at Work - SENAC - Natal / RN
Quality Service - SENAC and SEBRAE - Natal / RN
Marketing Management - SENAC - Natal / RN
Leadership Development - SEBRAE - Natal / RN
Team Development - SEBRAE - Natal / RN
Sales Techniques - SEBRAE - Natal / RN
Oral Communication - Public Speaking - SEBRAE - Natal / RN
Advertising Creation - FAL - Natal / RN
Personal Marketing - SENAC - Natal / RN
Writing Techniques - SENAC - Natal / RN
Computer Course - Adobe Photoshop - SENAC - Natal / RN
Computer Course - Corel Draw - SENAC - Natal / RN
Foreign Language - English - CCAA - Natal / RN

Conhecimentos Gerais

ENGLISH
Graduated in communication and manager, with a masters degree in Administration and extensive experience in a large company in the areas of Organizational / Institutional / Internal Communication, Human Resources, Marketing, Digital Marketing, Internal Marketing and market relations.
Worked in the management of communication vehicles in digital and offline media, developed strategic communication with a focus on strengthening the institutional image vis-à-vis customers, suppliers and partners, as well as the management of the press office, in addition to working on communication internally, resource strategy with a focus on strengthening the culture, values and organizational climate.
Worked in the organization of small and large corporate events, developed, in partnership with the Human Resources area, internal incentive campaigns, integration actions among employees, produced institutional videos (direction, script and text), carried out promotional campaigns, corporate gifts and actions on social media, content production on all platforms.
He also worked in the area of Market Relations, CRM, in contact with customers, developing language and identifying points for improvement and improvement of the company from the analysis of strategic data.
Creativity is one of its main characteristics, with commitment, dynamism and ethics present in all the works it performs. It is ready to take on new challenges, being available to work in any region where the company is present.

PORTUGUESE
Formado em comunicação e gestor, com mestrado em Administração e ampla experiência em empresa de grande porte nas áreas de Comunicação Organizacional/Institucional/Interna, Recursos Humanos, Marketing, Marketing Digital, Endomarketing e relações com o mercado.
Trabalhou na gestão de veículos de comunicação em mídia digital e offline, desenvolveu comunicação estratégica com foco no reforço da imagem institucional perante clientes, fornecedores e parceiros, bem como a gestão da assessoria de imprensa, além trabalhar a comunicação no âmbito interno, estratégia de recursos humanos com foco no fortalecimento da cultura, dos valores e do clima organizacional.
Atuou na organização de eventos corporativos de pequeno e grande porte, desenvolveu, em parceria com a área de Recursos Humanos, campanhas internas de incentivo, ações de integração entre colaboradores, produziu vídeos institucionais (direção, roteirização e texto), realizou campanhas promocionais, brindes corporativos e ações em mídias sociais, produção de conteúdo em todas as plataformas.
Trabalhou também na área de Relações com o Mercado,CRM, em contato com clientes, desenvolvendo linguagem e identificando pontos de melhoria e aperfeiçoamento da empresa a partir da análise de dados estratégicos.
Tem a criatividade como uma de suas principais características, com empenho, dinamismo e ética presentes em todos os trabalhos que desempenha. Está pronto para assumir novos desafios, estando disponível para atuar em qualquer região onde a empresa esteja presente.